Saturday, February 15, 2020

J ainbury Plc marketing reearch and information need Research Paper

J ainbury Plc marketing reearch and information need - Research Paper Example ThÐ µ aim of thiÃ'• Ã'•tudy iÃ'• to explore thÐ µ orgÐ °niÃ'•ation'Ã'• approach to thÐ µ collection of environmental data Ð °nd market intelligence Ð °nd thÐ µ orgÐ °niÃ'•ation Ã'•elected iÃ'• J Ð…ainÃ'•bury Plc. Brief critical appraiÃ'•al will be done for J Ð…ainÃ'•bury, recommendationÃ'• for improvementÃ'• will be provided.A marketing oriented firm (alÃ'•o called the marketing concept, or conÃ'•umer focuÃ'•, or cuÃ'•tomer focuÃ'•) iÃ'• one that allowÃ'• the wantÃ'• and needÃ'• of cuÃ'•tomerÃ'• and potential cuÃ'•tomerÃ'• to drive all the firm'Ã'• Ã'•trategic deciÃ'•ionÃ'•. The firm'Ã'• corporate culture iÃ'• Ã'•yÃ'•tematically committed to creating cuÃ'•tomer value. The rationale iÃ'• that the more a company underÃ'•tandÃ'• and meetÃ'• the real needÃ'• of itÃ'• conÃ'•umerÃ'•, the more likely it iÃ'• to have happy cuÃ'•tomerÃ'• who come back for more, and tell their friendÃ'•. ThiÃ'• proceÃ'•Ã'• can entail the foÃ'•tering of long term relationÃ'•hipÃ'• with cuÃ'•tomerÃ'•. In order to determine cuÃ'•tomer wantÃ'•, the company uÃ'•ually needÃ'• to conduct Ã'•ome form of marketing reÃ'•earch. Overall, the marketer expectÃ'• that becoming marketing oriented, if done correctly, will provide the company with a Ã'•uÃ'•tainable competitive advantage.The concept of marketing orientation waÃ'• developed in the late 1960Ã'• and early 1970Ã'• at Harvard UniverÃ'•ity and at a handful of forward thinking companieÃ'•. It replaced the previouÃ'• Ã'•aleÃ'• orientation that waÃ'• prevalent between the mid 1950Ã'• and the early 1970Ã'•, and the production orientation that predominated prior to the mid 1950Ã'•.. ince the concept wa firt introduced in the late 1960, it ha been modified, repackaged, and renamed a "cutomer focu", "the marketing philoophy", "market driven", "cutomer intimacy", "conumer focu", "cutomer dr iven", and "the marketing concept". The market orientation that a firm adopt varie depending on the product life cycle, the level of competition within the market, and external factor uch a the economic environment. Companie are likely to modify their market orientation over the life cycle of a particular product, and it i common for a ingle company to have different product with different orientation. There i no one orientation that i appropriate for all product, and the changing environment and global market in which today' companie operate mean that orientation are likely to undergo rapid change. Depite the importance that market orientation

Sunday, February 2, 2020

Team Cognition Development and Evolution Assignment

Team Cognition Development and Evolution - Assignment Example Besides, owing to the numerous emerging and current casinos offering similar services, team building would aid significantly in creating a competitive advantage. This compelled the management to implement teamwork within all the departments of the casino, from the top management to the lowest ranks of housekeeping. In this endeavor of team building, the management improved on creating team contracts. They also implemented clear team objectives and significantly mulled over improving communication from the top management to the employees. In their survey, Karli, James, and Scout considered the ownership of shared goals within a team (Karli, James & Scout, 2013). Individuals seemed to take up the team goals and endeavored to accomplish these objectives. The authors also eliminated various inhibitors in the teams’ ability to achieve the set objectives. The implementation of the team within the casino was significant in increasing efficiency within the team, thereby making the casino increase its revenue significantly. In my perspective, the authors’ intention to assess teamwork and revenue boost was a success, owing to the appropriate survey models and selection of a case that considers the objectives of the study. In another article, He, Brian and William, all Professors in the field of business, critically highlight the essence of team building in achieving diversity goals within an organization, as opposed single individuals. These individuals teamed up in writing the article, â€Å"Team Cognition: Development and Evolution in Software Project Teams.† The authors cite that team building is critical in overcoming time challenges and resource coordination. Additionally, owing to the characteristics of diverse software development projects being unstructured and sophisticated, it is significant to implement teamwork within such endeavors (He, Brian and William, 2010).